Privacy Policy

Last updated: 16 October 2026

At DEFO LONDON, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, purchase our products or communicate with us.

1. Who we are

DEFO LONDON is a UK-based fashion and clothing brand offering tracksuits, jackets, casualwear and other fashion products.

  • Legal business name: DEFO LONDON LIMITED
  • Registered address: Office 4 Regent 88 Offices, 210 Church Road, London E10 7JQ
  • Email: zymadidefolondon2024@gmail.com

The legal business operating DEFO LONDON is responsible for processing personal information as described in this policy.

2. Information we collect

Depending on how you interact with us, we may collect:

  • Full name and contact information.
  • Billing and delivery addresses.
  • Email address and telephone number.
  • Order details and purchase history.
  • Payment transaction information provided by payment processors.
  • Customer service messages and enquiries.
  • Device, browsing and cookie information where applicable.

3. How we use your information

We use personal information to:

  • Process and fulfil customer orders.
  • Arrange shipping and delivery.
  • Process payments and refunds.
  • Provide customer support.
  • Maintain security and prevent fraud.
  • Meet accounting and legal obligations.
  • Send promotional communications where legally permitted.

4. Legal basis for processing

Depending on the purpose, we process personal data under the following UK GDPR lawful bases:

  • Contractual necessity for orders and deliveries.
  • Legal obligations for tax, accounting and compliance.
  • Legitimate interests for appropriate business administration, security and fraud prevention.
  • Consent where required, including certain marketing and tracking activities.

5. Sharing your information

We may share necessary information with trusted service providers, including payment processors, delivery partners, website hosting providers and professional advisers.

We do not sell customer personal information to third parties.

6. Data security

We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse and disclosure.

7. Data retention

We retain personal information only for as long as necessary for its original purpose, legitimate business needs or applicable legal requirements.

8. Your rights

Under applicable UK data protection law, you may have the right to access, correct, erase, restrict or transfer your personal data, or object to certain processing.

You may withdraw consent where processing relies on consent.

You may also complain to the UK Information Commissioner's Office (ICO).

9. International data transfers

If personal information is transferred outside the UK, we will use appropriate safeguards where required by law.

10. Cookies

Our website may use essential cookies and, where enabled, optional analytics or marketing cookies. Further information is provided in our Cookie Policy.

11. Marketing

Customers can unsubscribe from marketing communications at any time using the unsubscribe option or by contacting us.

12. Policy updates

We may update this policy to reflect changes in our business, services or legal requirements. The latest version will be published on our website.

13. Contact us

For privacy-related enquiries, please contact:

  • DEFO LONDON
  • Email: zymadidefolondon2024@gmail.com
  • Address: Office 4 Regent 88 Offices, 210 Church Road, London E10 7JQ